Discrete turned out the world's first slouchy beanie way back in 2004, when flip phones were hot and no one knew what Facebook was. It was just a cool hat back then, but somewhere along the line it morphed into the Doyonator, the world's most recognizable beanie. We've kept it pretty simple since then. The Doyonator still rocks its trademark super-slouchy reservoir-tip look, and looks sick whether you scrunch it down into your goggles or rock it around town. #rockdiscrete 

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